First, we wanted to convey that our law office software was blazingly fast, hence we chose “Rocket”. We settled on the name “Rocket Matter” (after more perspiration than inspiration), because we wanted to communicate two things with our brand. We went from literally nothing – just an idea – to a working product installed in a law firm in ten months. We delivered “the product” to their office in November 2007, and gained our second and third beta customers over the ensuing months. Then we coded around the clock for a while.īy August, we demonstrated our nascent product to a local law firm, Shiner and Sosin P.A., who decided to give us a try. We wrote the first lines of code for our legal software application in January 2007. We observed our attorney friends in their day-to-day routines to understand their daily challenges.
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